• Hello!

    My name is Ella. I´m a mother, graphic designer and art therapist. Being half German/half Berber, I was born and raised in the north of Germany (Baltic Sea) and living since 23 years in Berlin.

  • 2009 - 2018

    I have been designing and printing baby and children's clothing since 2009. From 2009 to 2018, I specialized in growing pants made of thick sweat and wool with my label " de buex ". I sewed them myself and printed them with beautiful designs.

  • 2018

    In 2018 I launched the brand " little Ruby ", focusing on drawings and screen prints. At little Ruby you will find baby and children's tops with hand-printed illustrations by me.


My free-spirited North African roots and my time at the Baltic Sea are a huge inspiration for my materials and illustrations – the Berber folk love virgin wool and magical signs and symbols, and the North Germans love the sea, the waves and their salty stories. These two cultures have, in turn, influenced my own designs, inspired by the incredible beauty of nature, which is why animals are frequent subjects. 

  • Watching my son grow and the vibrant life in the big city of Berlin also serve as significant inspiration.

    The illustrations are minimalist, simple and engaging to the little ones. 

  • Products

    The products are created with freedom, comfort and happiness in mind.

    The wellbeing of your babies and kids, and of our planet are my priority.All garments are made with the best organic certified fabrics. I work fairly with each of my suppliers, paying a fair price so that they can in turn pay fair wages.

  • Screen printing

    The illustrations are individually hand screen printed by myself, with eco-friendly water-based textile inks.